Saturday, October 20, 2012


Los Angeles, Calif. – Distinctive Assets, an LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag over a decade ago, will be heading back to Nashville to once again produce the official talent gift bags and backstage gift lounge for “The 46th Annual CMA Awards.”
“Country Music's Biggest Night” will be held on Thursday, Nov. 1 at the Bridgestone Arena in Nashville and will be broadcast live on the ABC Television Network. The show’s presenters and performers will be offered thank you gifts in an exclusive backstage “Gift Garden” designed by Pam Morrison and Nashville-based Bella Baxter Special Events.
“To be part of Country Music’s Biggest Night is thrilling,” says Distinctive Assets’ founder Lash Fary. “Last year, everyone involved had such a great time at this event, so it is exciting to be heading back to Nashville to bring our unique collection of brand partners to the home of Country Music. The success our clients enjoyed last year was enhanced by the kindness of the incredible artists we gifted. In my 14 years of creating these gift lounges, I don’t think I have ever encountered such gracious giftees.”
The Official CMA Awards Gift Lounge will be open to presenters and performers throughout rehearsals. Invited guests will be able to stop by to scoop up dozens of lovely gifts. This year’s gift bonanza will include the following:
Sephora cosmetics and shave kits; handcrafted jewelry and stationery from The Artisan Group; three months of the Nutrisystem Select Success VIP Meal Delivery Program; Bella Semplice skincare; reclaimed vintage leather accessories from Brit West; Gibson Gear; fashionably humorous apparel by Hick Stuff from 540 Brands; delicious cookie assortments from Great American Cookies; frozen delights from Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery; all-natural soy candles from Unwined Candles; cowboy hats from Atwood Hat Company; Eufora International beautifying hair elixirs; Devicewear iPhone and iPad cases; Aluminyze unique photo printing; beautiful hand-bound coffee table book and exquisite Lounge florals by Tanarah Luxe Floral; and chic women’s apparel from Belldini. Plus a reusable eco-friendly tote from The Green Garmento prefilled with a bevy of items such as Stubbs Legendary Bar-B-Q; The Brittle Brothers gourmet brittle; Le BraZees designer bra straps; Pure Matters BioCell Collagen and Krill Oil; Luvvitt iPhone and tablet protection; Theodent chocolate-based fluoride-free luxury toothpaste; Mexican resort stay from Imanta Resorts; Popcorn Sutton’s Tennessee White Whiskey; SP Lifespan Strings by C.F. Martin & Co.; Revo Exotic Wood Guitar Straps; Dukan Diet book and online coaching; M3K Beauty face wash and toner; Chubby Chipmunk hand-dipped chocolates; Sixth Course Artisan Confections authentic handmade caramels; “Unconquered: The Sage of Jerry Lee Lewis, Jimmy Swaggart and Mickey Gilley” by JD Davis; TapouT XT extreme home fitness; BeautySleep anti-aging sleep aid; Rouge Maple Gourmet Products featuring the “best you’ve ever tasted” maple syrup; Yankee Candles; Moxie & Oliver handmade leather goods; Puppy Love Glam shirt; Junior Johnson’s Midnight Moon Fruit Inclusions Moonshine; complimentary blowouts from the Blowout Co.; Le PeTiT CiRqUe all-kid pro Cirque troupe gift certificate; Papa John’s gift cards; PR Plus Celebrity Concierge Services and VIP Vegas Entertainment Package; Krystal Klear water filtration systems; and a deluxe Live In Fitness Enterprise health retreat.
This year’s CMA Awards talent will, as always, include top Country performers including Jason Aldean, Dierks Bentley, Luke Bryan, Kenny Chesney, Eric Church, Kelly Clarkson, Eli Young Band, Brantley Gilbert, Lady Antebellum, Miranda Lambert, Little Big Town, Brad Paisley, Blake Shelton, The Band Perry, Carrie Underwood, and Zac Brown Band.   
About Distinctive Assets
Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production and branding opportunities within the entertainment industry and beyond.
About the CMA Awards
The CMA Awards nominees and winners are determined by the 11,000 industry professional members of CMA, which was formed in 1958 as the first trade organization to promote an individual genre of music. The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on NBC television for the first time – making it the longest-running annual music awards program on network television. The show aired on NBC through 1971 and on the CBS Television Network from 1972 through 2005. In 2006, the Awards moved to ABC which will be the network home of the CMA Awards through 2021. “The 46th Annual CMA Awards” is a production of the Country Music Association. Robert Deaton is the Executive Producer, Paul Miller is the Director, and David Wild is the writer. The special will be shot in high definition and broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1 channel surround sound.

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