Jennifer Lopez New Single 'On The Floor' Dominates Digital Downloads # 1 iTunes in 10 Countries
MUSIC VIDEO SURPASSES AN ASTOUNDING 13 MILLION VIEWS ONLINE
WORLD VIDEO PREMIERE ON AMERICAN IDOL SETS 4-YEAR RATINGS RECORD FOR ANY TV NETWORK
LOS ANGELES, March 8, 2011
With the convergence of two major beauty endorsement agreements launched this year (Venus / Gillette Goddess and L’Oreal campaigns), a world video premiere on the weekly #1 most watched TV series (FOX’s “American Idol”) and global radio and dance club play of the new single, “On The Floor” lands at #1 on iTunes single download chart and the video surpasses a staggering 13 million views on YouTube. The single is the "Hot Shot Debut" on Billboard's Hot 100 at # 9 and jumps to # 7 on the Billboard Dance Club Play Chart.
Lopez and her music label, Island Def Jam, partnered with the juggernaut TV show American Idol to offer fans the opportunity to select the ending of the "On The Floor" music video. The winning-ending was broadcast with an unprecedented World Premiere on the TV series. The show broke a viewership record (over 25 million) as the #1 most watched for a Thursday night in over four years by ANY network.
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