Monday, January 30, 2012

RAP PHENOM Mac Miller brings independent rOOTS to chaifetz arena APRIL 11
tickets on-sale  at

(St. Louis – January 24, 2012) Twenty-year-old rap phenom Mac Miller comes to Chaifetz Arena at Saint Louis University with his Macadelic Tour on Wednesday, April 11 at 8 p.m.  The Cool Kids and The Come Up are also scheduled to perform.

All tickets are general admission at $31 and went on-sale on Friday, January 27 at 10 a.m. at, charge by phone at             314-534-1111       and the Chaifetz Arena Box Office.

In November 2011, Malcolm “Mac Miller” McCormick released his debut album Blue Slide Park at No. 1 on the Billboard 200 album chart becoming the first artist to independently release a debut album to the top of the chart since 1995. The Pittsburgh-native also broke on to the Billboard Top 100 singles chart when “Smile Back” peaked at No. 55. Last year, Miller supported fellow Pittsburgh rapper Wiz Khalifa on the Campus Consciousness Tour.

Miller, who turned 20 years-old last week, uses a unique business model for building his fan base. Instead of using the powerhouse of a more traditional label, Miller signed to independent label Rostrum Records and uses social media to directly reach his core fans that range between middle school and college. The social media mogul has released a new song for every 100,000 Twitter followers, a number which now surpasses 1.67 million fans and has had more than 44 million views for his viral song “Donald Trump.”

These new media strategies that propelled Miller to the mainstream stage were recognized by Forbes Magazine, who not only included Miller as the feature for the Top 30 Under 30 in the music category with artists such as Adele and Lady Gaga, but who also wrote an article titled “Mac Miller: Indie Music Savior?” about his unusual, rapid rise to fame and how well he engages his young audience.

Also scheduled to perform are Chicago hip-hop duo The Cool Kids who have collaborated with the likes of Drake, Lil Wayne and Ludacris and released their debut studio album When Fish Ride Bicycles in 2011. This show also features fellow Pittsburgh rappers, The Come Up.

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