Mountain Dew® Welcomes Country Music Star Dierks Bentley Into DEW® Nation
Today, Mountain Dew® welcomes Grammy-nominated country artist
Dierks Bentley
to the DEW family, creating a dynamic new partnership that pairs the
iconic brand's one-of-a-kind flavor and heritage as a cultural
instigator with Bentley's trailblazer attitude and authentic sound.
The partnership names Mountain Dew as a tour sponsor, helping Bentley
take the personal and genre-bending tunes featured on his seventh
studio album, "RISER," across the nation this summer for his headlining
tour. The tour will also feature special guests
Chris Young,
Chase Rice and
Jon Pardi.
"Fans know that they are getting something real when they listen to
Dierks Bentley – he expresses who he is through his music and that's a trait that vibes really well with the Mountain Dew brand," said
Greg Lyons,
Vice President of Marketing, Mountain Dew. "We're so excited to
welcome him into the DEW family, and know that DEW Nation will be a big
supporter of his."
"I'm fired up about the tour this summer and happy to have Mountain
Dew and the DEW Nation joining us out on the road," said Bentley. "DEW
is a brand that encourages individuality and doing things your own way,
and that's something I can definitely identify with and get behind."
Join the conversation about Bentley and DEW @mtn_dew #DierksJoinsDEW. A list of RISER tour dates and cities is available at
www.dierks.com. The Riser album is available beginning
February 25, 2014.
About Mountain Dew Mountain Dew, a product of PepsiCo
Americas Beverages, is the No. 1 flavored carbonated soft drink in the
U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and
quenches with every sip. In addition to original Mountain Dew® and Diet
Mountain Dew®, the permanent DEW product line includes Mountain Dew Code
Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew
Voltage® and Mountain Dew White Out®. For more information, check out
www.mountaindew.com,
www.facebook.com/mountaindew or follow on twitter
@mtn_dew.
About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more than
$1 billion
each in annual retail sales. Our main businesses – Quaker, Tropicana,
Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods
and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means
a more successful future for PepsiCo. We call this commitment
Performance with Purpose: PepsiCo's promise to provide a wide range of
foods and beverages for local tastes; to find innovative ways to
minimize our impact on the environment by conserving energy and water
and reducing packaging volume; to provide a great workplace for our
associates; and to respect, support and invest in the local communities
where we operate. For more information, please visit
www.pepsico.com.
About Dierks Bentley Seven albums into one of country music's most-respected and most-unpredictable careers, award-winning singer/songwriter
Dierks Bentley continues to grow. His latest evolution comes in the form of RISER out
Feb. 25,
Bentley's first album since the death of his father and the birth of
his first son. Throughout his career, Bentley has mixed elements of
modern country, classic country, bluegrass and rock, maintaining an
unmistakable identity while constantly reinventing his sound. His last
album HOME debuted at No. one on the Billboard Country Album Charts and
spawned three consecutive chart-topping hits, marking 10 career No. one
songs for Bentley as a singer and songwriter. His five previous studio
albums have sold more than five million copies and earned 11 GRAMMY
nominations, countless CMA, ACM and CMT nominations and membership at
the Grand Ole Opry. Bentley will kick off his headlining RISER TOUR on
May 9 in
Charlotte, NC. For more information on the upcoming tour and new music, visit
www.dierks.com.