Mountain Dew® Welcomes Country Music Star Dierks Bentley Into DEW® Nation

Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand's one-of-a-kind flavor and heritage as a cultural instigator with Bentley's trailblazer attitude and authentic sound.
The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending tunes featured on his seventh studio album, "RISER," across the nation this summer for his headlining tour. The tour will also feature special guests Chris Young, Chase Rice and Jon Pardi.
"Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that's a trait that vibes really well with the Mountain Dew brand," said Greg Lyons, Vice President of Marketing, Mountain Dew.  "We're so excited to welcome him into the DEW family, and know that DEW Nation will be a big supporter of his."
"I'm fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road," said Bentley. "DEW is a brand that encourages individuality and doing things your own way, and that's something I can definitely identify with and get behind."
Join the conversation about Bentley and DEW @mtn_dew #DierksJoinsDEW. A list of RISER tour dates and cities is available at www.dierks.com. The Riser album is available beginning February 25, 2014.
About Mountain Dew Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Dierks Bentley Seven albums into one of country music's most-respected and most-unpredictable careers, award-winning singer/songwriter Dierks Bentley continues to grow. His latest evolution comes in the form of RISER out Feb. 25, Bentley's first album since the death of his father and the birth of his first son. Throughout his career, Bentley has mixed elements of modern country, classic country, bluegrass and rock, maintaining an unmistakable identity while constantly reinventing his sound. His last album HOME debuted at No. one on the Billboard Country Album Charts and spawned three consecutive chart-topping hits, marking 10 career No. one songs for Bentley as a singer and songwriter. His five previous studio albums have sold more than five million copies and earned 11 GRAMMY nominations, countless CMA, ACM and CMT nominations and membership at the Grand Ole Opry. Bentley will kick off his headlining RISER TOUR on May 9 in Charlotte, NC. For more information on the upcoming tour and new music, visit www.dierks.com.

Pepsi® and Mountain Dew® Kick off an "Iconic Summer" with Prizes and Exclusive fan experiences

More than half a million packages will carry codes to collect Icons for a chance to win from a pool of more than 250,000 great prizes, including a trip to the MTV Video Music Awards, VIP Dew Tour experiences and much more

PURCHASE, N.Y.,  -- With summertime just around the corner, Pepsi® and Mountain Dew® are excited to announce "Iconic Summer," giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before have they brought together so many iconic prizes and experience, in the same place, at the same time. Get ready for the biggest event of the summer: this is the Iconic Summer!

Prizes include everything from Pepsi and Mountain Dew-themed merchandise to once-in-a-lifetime experiences that only Pepsi or Mountain Dew could provide:

• Trip to MTV Video Music Awards in Brooklyn, NY
• Trip to iHeart Radio Music Festival in Las Vegas, NV
• Meet and greet with racing icon Jeff Gordon
• Meet and greet with racing superstar Dale Earnhardt Jr
• 2013 Winter Dew Tour Passes
• Bassmaster All Star Fishing Experience with professional anglers including Gerald Swindle
• Trip to the 2013 World Series
• Trip to Super Bowl XVIII

The program also includes a "Hometown Sweeps" component that enables Pepsi and Mountain Dew fans to enter for the chance to win unique experiences right in their own backyard including access to their hometown college and professional sports franchises and other local attractions.
Participating in the Iconic Summer program is easy…simply collect codes and combine icons and you could win. Fans can stop by local retailers and pick up specially marked packages of Pepsi or Mountain Dew, then check under-the-cap for codes to redeem online for "Icon" game pieces. "Icon" game pieces can be combined to unlock different tiers of prizes, or banked for future prizes.
"We're thrilled to kick off the Iconic Summer, offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences," said Simon Lowden, Chief Marketing Officer, Pepsi-Cola North America Beverages. "For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we're taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget."
Beginning today, fans can collect codes from  more than half a million specially marked Pepsi and Mountain Dew 20-ounce, 1-liter, 2-liter and multipack PET bottles and fountain cups and begin redeeming them online for Icons at www.iconicsummer.com  to score gear and experiences that only Pepsi and Mountain Dew can provide. Summer is meant to be epic and Iconic Summer promises to deliver!
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE PepsiCo

MOUNTAIN DEW® AND BRANTLEY GILBERT BRING REBEL COUNTRY TO THE DEW NATION
 

BRANTLEY GILBERT PHOTO - FOR MEDIA ONLY: https://bmlg.box.com/s/af3ca1e18bab29e70e1f
(Photo Credit: Justin Nolan Key)

MOUNTAIN DEW LOGO: http://multimedia.pepsico.com/public/asset_id/1186

NASHVILLE, TN (January 30, 2013) – Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics.

The Academy of Country Music (ACM) New Male Vocalist nominee has sold over 3.5 million tracks to date from both his debut album, A MODERN DAY PRODIGAL SON, as well as his current, Gold-certified HALFWAY TO HEAVEN DELUXE (The Valory Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified smashes “You Don’t Know Her Like I Do” and “Country Must Be Country Wide.” After playing to over 500,000 fans last year while on the road with Eric Church and Toby Keith, Gilbert will kick off the second leg of his first-ever headlining dates – HELL ON WHEELS TOUR – on January 31.

“I have been a fan of Mountain Dew for as long as I can remember,” said Gilbert. “I’m honored to be able to partner up with the DEW family for some exciting projects this year.”

“Being part of the DEW family means making a style that’s all your own, and never conforming to a traditional mold,” said Greg Lyons, Mountain Dew’s VP of Marketing. “Brantley exemplifies all that DEW stands for – making country music that is true to its rebel roots, in very much the same way that the brand stays true to its own.  We couldn’t be more thrilled to welcome Brantley into the DEW Nation, and hope our fans will join us in helping him rock.”

Join Mountain Dew in helping Gilbert bring home the New Male Vocalist title by clicking here. Fans can vote one time per day, through February 4, 2013 at 3 p.m. Central.

For more information about Mountain Dew, visit www.mountaindew.com or join the conversation at @mtn_dew #IVOTEDFORBG or #BGNation.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses—Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola—make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

ABOUT BRANTLEY GILBERT
ACM New Male Vocalist nominee Brantley Gilbert has already earned a striking set of “notches” on his industry belt, including four #1 singles, impressive album sales of over 1 million and multiple award show nominations from the CMA, ACM, ACA & CMT Music Awards. His sophomore project, the GOLD-certified HALFWAY TO HEAVEN DELUXE, debuted at #2 on the Billboard Country Albums Chart. As a celebrated songwriter, he has also penned #1 songs – “My Kinda Party,” “Dirt Road Anthem,” “Country Must Be Country Wide” and “You Don’t Know Her Like I Do.” In 2011, he garnered the prestigious honor of being the only new artist to have a #1 hit at Country radio.