Lipton Joins Grammy Award-Winning Trio Lady Antebellum To Support The Rebuilding Of Henryville, Ind.

Partnership Will Drive Donations for Inspirational Indiana Community Damaged by Tornados

 

PR Newswire

PURCHASE, N.Y., -- In the spirit of spreading positivity, Lipton is joining Grammy Award-Winning trio Lady Antebellum to recognize Henryville, Ind. for its strength and resilience following last month's devastating tornados. 

To honor the inspirational town, on May 16 Lady Antebellum will hold a special performance and community celebration at the KFC YUM! Center in nearby Louisville, Ky. Lipton is giving an opportunity for fans around the country to get involved by creating a special destination, www.rebuildinghenryville.com, where people can learn more about Henryville, donate to the rebuild and share words of support for the community. For every $1 donation received, Lipton will match up to $50,000.
"Lipton was already working with Lady Antebellum on an exciting new campaign to spread positivity and bring fans together when we were introduced to the community of Henryville," said Heather MacNeil, Lipton. "We were moved by the community's sense of unity and in the spirit of "Drink Positive," we immediately jumped on board to support the rebuild effort."
The Henryville project originated as part of Lady Antebellum's contest offering their fans the chance to win a prom performance. After reviewing numerous submissions, the band chose Henryville for their inspiring story following extensive tornado damage.
Lipton and Lady Antebellum encourage people to show their support for Henryville and make a donation by visiting www.rebuildinghenryville.com. Tickets for the "Rebuilding Henryville" performance at the KFC Yum! Center in Louisville, Ky. are also available at Ticketmaster.com. All donations and concert proceeds will go to the New Hope/Indiana Bankers Association for the Disaster Relief Fund.
About Lipton
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Lady Antebellum
Lady Antebellum's PLATINUM third disc OWN THE NIGHT debuted at the No. one position on Billboard's Top 200 in Nov. and most recently earned the trophy for Best Country Album at the 54th Annual GRAMMY Awards. The disc has already spawned two No. one hits "We Owned The Night" and "Just A Kiss," and its current single "Dancin' Away With My Heart" is climbing through the Top 10 on country radio charts. The new album also serves as inspiration for their current OWN THE NIGHT 2012 WORLD TOUR, which continues to break venue attendance records across the country with upcoming dates also scheduled across Canada and Europe. The reigning ACM and CMA Vocal Group of the Year has sold over six million albums across the globe, spawned six No. one hits, scored seven GRAMMYs and over a dozen other award show trophies.
SOURCE Lipton
Footnote: Lady Antebellum will perform Friday night, June 29 at the Verizon Wireless Amphitheatre at St. Louis. Special guests are Darius Rucker and Thompson Square. For show and ticket information, visit www.livenation.com.