NEW YORK,
Multi-platinum and Grammy Award-winning artist Lady
Gaga announced today the worldwide release of her first fragrance, LADY
GAGA FAME, in
September 2012. Gaga's first
fragrance, released through the Artist's own Haus Laboratories in
association with Coty, is the latest breakthrough expression of her
creativity.
Bound to surpass all norms and standards in the fragrance industry
with its innovative technology, LADY GAGA FAME is the first ever black
Eau
de Parfum that sprays clear and becomes invisible once airborne. The
black-to-clear fragrance is a fantastic innovation of patent pending
fluid technology, exclusively launched with LADY GAGA FAME. Gaga
collaborated with fashion industry legends in the creation of LADY GAGA
FAME: the bottle was designed
in collaboration with
Nick Knight, and the ad campaign was directed and photographed by
Steven Klein.
The innovations in LADY GAGA FAME go beyond the black-to-clear fluid :
the olfactory structure itself is also very rare for the fragrance
industry. Traditionally, perfumes have a pyramidal structure -- a
hierarchy of sorts with top, middle and base notes. This fragrance, on
the other hand, has a unique structure called the "push-pull
technology," where the ingredients interact together to highlight
different olfactive aspects of each note at the same time, without any
hierarchy. All of the notes were crafted to work together harmoniously
thanks to the complimentary properties of each ingredient, which allow
for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual and
light. The dark accord was inspired by Belladonna, the deadly nightshade
possessed by haunted beauties since the 18th century. From this
darkness, the fragrance evolves to a sensual accord of opulence, a
fusion of dripping honey, saffron and apricot nectar. And lastly, the
light accord whispers magnificence. The rich floral layer of crushed
Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords
work together to create a fragrance of floral and fruity elements, with
the star ingredient inspired by Belladonna leveling out the whole
fragrance and giving LADY GAGA FAME its signature as a scent.
"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga.
The LADY GAGA FAME fragrance for women will be available at retailers worldwide in
September 2012.
To view the first official image of the bottle for LADY GAGA FAME, visit
http://littlemonsters.com/image/4fda035eec64fe261c000102.
For more information, visit
www.hauslaboratories.com,
www.littlemonsters.com, or
www.coty.com.
SOURCE Coty
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