PET SHOP BOYS WILL RELEASE THEIR BRAND NEW STUDIO ALBUM ELECTRIC ON JULY 15 ON THEIR OWN NEW LABEL x2 (VIA KOBALT LABEL SERVICES) THE ALBUM IS PRODUCED BY STUART PRICE 'AXIS' AND ITS ACCOMPANYING VIDEO ARE NOW AVAILABLE ONLINE, WITH A BOYS NOIZE REMIX TO FOLLOW

April 30, 2013 - Los Angeles, CA - On July 15th, Pet Shop Boys return in triumphant form with their new studio album 'Electric', the first to appear on their own label x2 (via Kobalt Label Services).    The album is the first Pet Shop Boys studio album to be produced by Stuart Price. Visit Stereogum for an extensive "Progress Report" interview with the duo -- along with the debut of the new track 'Axis' HERE. In March this year, a teaser video for 'Electric' appeared online. The accompanying music, 'Axis', which is the album's opening track, is now available in full online and is here accompanied by a video (below): http://smarturl.it/psbaxisvideo. A Boys Noize remix of the track will follow. Pet Shop Boys - Axis 'Electric' features nine tracks in total - eight brand new Pet Shop Boys' songs plus a cover of Bruce Springsteen's 'The Last To Die'.  The result is as uncompromising a collection of dance anthems as Pet Shop Boys have ever made. Pet Shop Boys said: "'Electric' is very much set on the dance floor.  Our latest album often evolves as a response to our previous album and, whereas 'Elysium' had a reflective mood, 'Electric' is pretty banging! And working with Stuart Price on a studio album is something we have wanted to do for a very long time". Stuart Price said: "Making 'Electric' was an exciting experience. We recorded it between Berlin, London and Los Angeles using various techniques between old school synth and drum machine programming and new school computer mangling. For me it was a chance to work with two people who shaped so much of my musical taste, yet who keep on pushing farther in both a natural and unexpected fashion. 'Disco' (from 1986) was an album that always spoke to me because it blended song arrangements with dance floor mixes, and that is what 'Electric' felt like to make. Allowing songs to be full length without considering the pop rules, disregarding classic structures and instead just working instinctively on what was fun and danceable." Singer/rapper Example, who won a BRIT award last year for Best British Single, appears as a guest vocalist on the track 'Thursday'. The track listing for 'Electric' is: 1. Axis 2. Bolshy 3. Love is a bourgeois construct 4. Fluorescent 5. Inside a dream 6. The last to die 7. Shouting in the evening 8. Thursday (featuring Example) 9. Vocal As previously announced, Pet Shop Boys will embark on the 'Electric' tour in May this year. The tour is created in collaboration with Es Devlin (creative director/designer) and Lynne Page (stage director/choreographer), and has already received rave reviews when it debuted in Mexico in March. Tour dates, including the newly announced North American dates, are as follows:    13 May - Movistar Arena, Santiago, Chile 16 May - Luna Park, Buenos Aires, Argentina 18 May - Conmebol Bourbon Convention Center, Asunción, Paraguay 22 May - Credicard Hall, São Paulo, Brazil 25 May - Centro de Eventos Bima, Bogota, Colombia 3 June - Oktiaborski Concert Hall, St Petersburg, Russian Federation 5 June - Crocus City Hall, Moscow, Russian Federation 9 June - Falconer Salen, Copenhagen, Denmark 11 June - Grand Rex, Paris, France 15 June - Sónar Festival, Barcelona, Spain 18 June - O2 Arena, London, United Kingdom 20 June - Manchester Arena, Manchester, United Kingdom 23 June - Nokia Hall, Tel Aviv, Israel 26 June - Life Park, Istanbul, Turkey 29 June - Peace & Love Festival, Borlänge, Sweden 1 July - Dortmunder Music Week, Dortmund, Germany 3 July - KV Arena, Karlovy Vary, Czech Republic 5 July - Õllesummer 20, Song Festival Grounds, Tallinn, Estonia 7 July - Ruisrock Festival, Turku, Finland 9 July - ZMF, Freiburg, Germany 10 July - Tollwood Festival - Musik Arena, Munich, Germany 16 July - Ejekt Festival, Athens, Greece 9 August - SonicMania, Tokyo Makuhari Messe, Tokyo, Japan 11 August - Summer Sonic festival, Tokyo, Japan 17 August - Skeeno Hall, Jakarta, Indonesia 24 August - Impact Exhibition Center, Bangkok, Thailand 6 Sept - Berlin Festival, Berlin, Germany 12 Sept - The Jackie Gleason Theatre, Miami Beach, USA 13 Sept - Mahaffey Theatre, Saint Petersburg, Florida, USA 14 Sept - Symphony Hall, Atlanda, Georgia, USA 16 Sept - Beacon Theatre, New York, NY USA 17 Sept - Beacon Theatre, New York, NY USA 19 Sept - Music Centre at Strathmore, Bethesda, Maryland, USA 21 Sept - House of Blues, Boston, Massachusetts, USA 22 Sept - Mann Centre for the Performing Arts, Philadelphia, Pennsylvania, USA 24 Sept - Olympia Theatre, Montreal, Canada 25 Sept - Sony Centre for the Performing Arts, Toronto, Canada 27 Sept - Caesars Windsor - The Colosseum, Windsor, Canada 28 Sept - Auditorium Theatre, Chicago Illinois, USA 2 Oct - Paramount Theatre, Seattle, Washington, USA 3 Oct - Queen Elizabeth Theatre, Vancouver, Canada 4 Oct - Arlene Schnitzer Concert Hall, Portland, Oregon, USA 5 Oct - Fox Theatre, Oakland, California, USA 8 Oct - Copley Symphony Hall, San Diego, California, USA 11 Oct - Hard Rock Hotel & Casino - The Joint, Las Vegas, Nevada, USA 12 Oct - Shrine Auditorium, LA, California, USA 'Axis' Artwork:   'Electric' Artwork:   Axis is now available on iTunes here: http://smarturl.it/psbaxis Pre-order links: Electric (iTunes) http://smarturl.it/psbelectricdigital Electric Physical Album http://smarturl.it/psbelectricphysical Pet Shop Boys Store: http://smarturl.it/psbelectricd2c www.petshopboys.co.uk