ELI YOUNG BAND’S NEW VIDEO “EVEN IF IT BREAKS YOUR HEART” TO WORLD PREMIERE TOMORROW (1/13) ON CMT AND CMT.COM 

 

Sneak Peek Available Now at CMT.com 

Pictured (L-R): BMLG’s Jake Basden, EYB’s James Young, Mike Eli, Director Brian Lazzaro, BMLG’s Sandi Spika Borchetta, EYB’s Chris Thomspon, Jon Jones, Republic Nashville’s Jimmy Harnen, Matthew Hargis and Triple 8 Management’s George Couri

Photo Credit: Mike Moore, Courtesy of Republic Nashville

Nashville, Tennessee (January 12, 2012) – CMT and CMT.com will host the exclusive world premiere of Eli Young Band’s latest offering, “Even if it Breaks Your Heart,” tomorrow (1/13) at 8:00 a.m. ET/PT (repeats at 10:00 a.m. ET/PT).  In conjunction with the video, fans can get an inside look at what happened off camera during the 15-minute special CMT PREMIERES. B-roll footage captures the band huddling around heaters to stay warm in the frigid weather, behind-the-scenes action at Gruhn Guitars in downtown Nashville and the band's first attempt using pyrotechnics. For an exciting sneak peek of the video, visit CMT.com.

The video was directed by Brian Lazzaro, who also worked with the Republic Nashville band on their recent video for the platinum-certified, #1 smash “Crazy Girl.” The concept centers around an array of “dreamers” paralleling those who trek to Music City every day. Fans may catch a glimpse of a few familiar faces in the video with cameos from family, friends, actors from "Crazy Girl" and Republic Nashville President Jimmy Harnen's son, Luke.

“Even if it Breaks Your Heart” will be featured across CMT’s multiple properties including CMT, CMT.com, CMT Pure, CMT Top 20 Countdown, CMT Radio and CMT’s social media platforms. CMT is the only country music network in the unique position to deliver world premiere exclusives to fans on demand, on multiple platforms.

With a message that imitates the band's own journey, “Even If It Breaks Your Heart” is poised to follow the success of their breakout hit "Crazy Girl." Both singles are featured on their first album on Republic Nashville, LIFE AT BEST. For more on the Eli Young Band, visit eliyoungband.com. 

 

ABOUT REPUBLIC NASHVILLE: In May 2009 Scott Borchetta, President and CEO of the Big Machine Label Group and Monte Lipman, President and CEO of Universal Republic, announced the formation of its new label partnership – Republic Nashville. Former Capitol Records Promotion executive Jimmy Harnen serves as President of the label. The imprint is headquartered on Music Row and utilizes the combined resources of Big Machine and Universal Republic Records. The two companies first joined forces in 2007 to propel Country Superstar Taylor Swift. Republic Nashville's artist roster includes Grammy-winning, multi-platinum superstar Martina McBride; Grammy-nominated, Triple-Platinum sensations The Band Perry; Platinum Eli Young Band; one-to-watch Sunny Sweeney and newcomer Greg Bates.

 

ABOUT CMT: CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S.  CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand.  The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.