Lay's Potato Chips and Dollar General Give Fans Chance to Win Exclusive Trip to CMA Music Festival in Nashville

Ten Lucky Winners will see Country Music's Biggest Names Rock the Stage at the 40th Annual Country Music Celebration; Sweepstakes Ends May 22, 2011

PR Newswire

PLANO, Texas, May 17, 2011

PLANO, Texas, May 17, 2011 /PRNewswire/ -- Lay's, America's favorite potato chip and a leading brand from PepsiCo's Frito-Lay division, is teaming up with Dollar General and the Country Music Association (CMA) for a sweepstakes that will give fans the chance to win a trip to the 2011 CMA Music Festival. The ultimate country music celebration will feature country music superstars such as Keith Urban, Lady Antebellum, Reba, and more.
From now until May 22, 2011, at 11:59 PM/CT, fans can enter the Lay's/Dollar General CMA Music Festival sweepstakes at www.dollargeneral.com for their chance to win. Ten winners will be selected to receive an exclusive, four-night CMA Music Festival experience for two that includes air transportation, hotel accommodations, ground transportation, festival tickets and $500 in spending money.
CMA Music Festival takes place Thursday, June 9, through Sunday, June 12, 2011, in downtown Nashville. The event, which celebrates its 40th anniversary this year, includes an exciting line-up of live concerts featuring some of country music's iconic legends, current hit-makers and up-and-coming performers. Thousands of country music fans from around the world attend the festival each year, enjoying live performances, autograph signings, family activities, and more. Lay's is the official snack of this year's CMA Music Festival and the sponsor of the Lay's Stage at Bridgestone Plaza, which will welcome dozens of popular performers throughout the event.
The Lay's/Dollar General CMA Music Festival sweepstakes is only open to legal residents of the 50 United States and District of Columbia, 18 and older.  Visit www.dollargeneral.com for more information. To learn more about the CMA Music Festival, visit www.CMAfest.com.
About Lay's
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Lay's by visiting www.facebook.com/lays.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.