MUSE REVEAL ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING LYRIC VIDEO FOR THEIR CURRENT SINGLE 'DIG DOWN'
A BRAND NEW VIDEO WILL BE REVEALED EVERY DAY FOR A MONTH
July 2017 -
Muse have revealed a first in music video creation. Using the latest in
Artificial Intelligence and Machine Learning, a new lyric video will be
created every day for a month featuring high profile personalities
voicing the lyrics to their current single, "Dig Down."
Created in consultation with tech development agency, Branger_Briz,
the specially created software searches the Internet to find footage of
celebrities, politicians and artists saying the lyrics to 'Dig Down'.
These clips are then 'sewn' together using timing information from the
original song to create the lyric video.
Click below to see today's video and the subsequent updated versions:
Branger Briz said:
"AI is so often deployed in a very invisible way, so it was
exciting to collaborate on a project with the band that brings it to the
fore. We think it's important to have public discourse about the
promise and perils of these emerging and incredibly influential
technologies and it's great to work with Muse to instigate those
conversations."
Earlier this week, Muse announced an intimate live show at The O2
Shepherd's Bush Empire on Saturday August 19 in aid of The
Passage, London's largest voluntary sector resource centre for homeless
and vulnerable people.
Billed as a 'By Request' show, ticket holders can choose their Top
10 Muse tracks and all votes submitted will be collated and used to
curate the set on the night.
Tickets for the show at The O2 Shepherd's Bush Empire will go on
sale tomorrow at 9am local time, with all profits going to The Passage.
This August will see Muse headline Reading & Leeds for the
third time in their career; the last time they topped the bill was in
2011.
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