-- Pop icon Beyoncé has signed a deal with Pepsi for a $50 million dollar marketing partnership and creative partnership that will see the beverage maker getting into the Beyoncé business.
According to the New York Times, the multi-year deal will see the standard print and commercial advertising linking Beyoncé to Pepsi brands, but will also include a multi-million dollar fund to underwrite Beyoncé's creative projects.
The upcoming ad campaign will include a new television ad, appearances on new, limited edition Pepsi cans and a huge promotional effort for the singer's forthcoming and yet-unnamed 2013 album. All of this will take place sometime after Beyoncé's appearance in the Super Bowl on Feb. 3rd, a performance that Pepsi, unsurprisingly, will sponsor.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
This isn't the first time Beyoncé and Pepsi have partnered and the singer has appeared in five different television spots for the soft drink since 2002. -
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