THE ROYS & Team RealTree™ Outdoor Energy Drink
Go “Pink” For Breast Cancer Awareness Month

Brand’s New Pink Lemonade Launches
With Proceeds Benefiting Breast Cancer Research

“One in eight women will experience invasive breast cancer in their lifetime.  This year alone, over 1.5 million women were diagnosed.  It’s time to make a difference.” – Elaine Roy, THE ROYS

Nashville, TN (October 8, 2012) – THE ROYS and Team RealTree™ Outdoor Energy Drink are going “pink” in support of Breast Cancer Awareness Month.  The brand launched their new Pink Lemonade Energy Drink in tandem with October’s global month-long Awareness effort, and THE ROYS are thrilled to be sponsored by such a socially-conscious company.  A portion of the proceeds for every Pink Lemonade sold throughout the month will go to fund breast cancer research.

According to Elaine Roy, “It is important that women be proactive about their health.  Breast cancer will touch one in eight women and that number is alarming.  We need to realize that generating funding for breast cancer research is critical if a cure is to be found.”

"Team RealTree Outdoor Energy is all about getting up and out and enjoying the great outdoors," says Jamey Grosser, Managing Partner.  “That's why we're supporting The American Cancer Society's Making Strides Against Breast Cancer program.  We're thrilled about our partnership with Lee and Elaine in supporting this important initiative."

Elaine and her brother Lee will continue spreading the word (and some pretty nifty pink camouflage tee shirts) at their October concerts and national television appearances.  Look for the award-winning siblings on The Daily Buzz, Daytime and HLN later this month.  They’ll be singing songs from their newest EP, NEW DAY DAWNING, a disc that debuted at Number 2 on Billboard’s Bluegrass Albums Chart and rose to Number 1 on Amazon's Bluegrass Best Sellers list September 15.

Team RealTree™ Outdoor Energy Drink Pink Lemonade will be available year-round.  Not too tart and not too sweet, the non-carbonated beverage goes down easily and refreshes today’s “outdoorswoman.”  Packaged in a pink camo-patterned, 16 oz. metal re-sealable bottle, this great-flavored drink gives the necessary boost to go from the boardroom to the backwoods and everywhere in between.

Pink Lemonade joins existing TROE flavors: White Buck, Blaze Orange, AP Citrus and Low-Carb Cream Soda.

About Team RealTree Outdoor Energy
NOT FOR CITY BOYS is the brand’s slogan.  As the Number 1 energy drink brand for living life outdoors, Team RealTree Outdoor Energy is uniquely positioned to capitalize on the growing demand for products that complement the lifestyle of today's outdoorsman.  For more information, please visit us on FACEBOOK (http://www.fb.com/pages/Team-Realtree-Outdoor-Energy/105380536175116).  RealTree AP ©2006 Jordan Outdoor Enterprises, Ltd.  All rights reserved. 

Fans can follow Lee and Elaine online at THEROYSonline (http://www.theroysonline.com/), Facebook (http://www.fb.com/theroysmusic/) and Twitter @theroysonline.