JUSTIN MOORE, BIG MACHINE RECORDS AND CROWN ROYAL UNVEIL HONORARY YARD OF BRICKS IN TROY, AL & AWARD LOCAL FIREFIGHTER NAMING RIGHTS TO JULY 29 NASCAR RACE IN INDIANAPOLIS 
 

Whiskey Brand and Country Star Justin Moore Celebrate Curtiss Shaver’s Heroism At Ceremony 

BTS Package: http://www.youtube.com/watch?v=xiW_5COO8us&feature=youtu.be&has_verified=1 

Smart URL:  http://smarturl.it/Bycurtiss 


Pictured (L-R): Justin Moore, Big Machine Label Group President and CEO Scott Borchetta, Vice President of Whisky, Diageo North America Yvonne Briese, Curtiss Shaver, Troy Alabama Mayor Jimmy Lunsford, Indianapolis Motor Speedway President and CEO Jeff Belskus and Troy firefighters.
(Photo Courtesy of Big Machine Label Group) 
 

(Nashville, TN)   July 23, 2012 – When local firefighters saved Troy native Curtiss Shaver’s life during a tragic farming accident, Shaver knew he’d found his calling. Though the accident claimed the lower part of his left leg, Shaver persevered and began a lifelong career as a firefighter and certified EMT with the goal of giving back to his community. At Troy Fire Station No. 1 on Wednesday (7/18), Country star Justin Moore performed a special acoustic set to surprise Shaver in celebration of the local firefighter winning of Crown Royal’s “Your Hero’s Name Here” program.

The national contest renames the NASCAR Sprint Cup Series race at Indianapolis Motor Speedway (IMS) on July 29 after a deserving American hero. Five heroes were chosen as finalists and adult fans visited the Crown Royal Facebook page to cast their votes for the person they felt was most deserving of the honor. In an effort to bring a little piece of the famed track (more commonly known as The Brickyard) to Troy, AL, Crown Royal orchestrated an exclusive ceremony with BigMachineRecords.com to lay a replica “Yard of Bricks” in Troy’s downtown area. Shaver personally laid the final engraved brick bearing the race logo to culminate the ceremony.

“I’m a huge NASCAR fan, so having my name as a race title is absolutely unbelievable” said Shaver.  “I’m honored that I was nominated for this incredible contest and humbled that so many people voted for my story. I’m looking forward to representing emergency personnel everywhere who risk their lives for others on a daily basis.”

Nearly 200 Troy residents, including Mayor Jimmy C. Lunsford and Shaver’s friends, family and fellow firefighters attended the bricklaying ceremony, honoring their local hero. In addition, representatives from Crown Royal, Big Machine Label Group and IMS spoke during the ceremony. Moore performed his current single “Til My Last Day,” which is currently rising up the Country charts and his very first #1 hit “Small Town USA.”

“It was an honor to come to Alabama on this special day to pay homage to Curtiss. He truly embodies the all-American hero and I am glad I got to be a part of this historical celebration. We will have a great time in Indy for the Curtiss Shaver 400," said Moore.

As part of the grand-prize package, Shaver will ride in the pre-race pace car, deliver the trophy bearing his name to the race winner in Victory Lane, and kiss the bricks following the race. Through a partnership with IMS, country music artists from Big Machine Label Group including The Band Perry, The Mavericks, Justin Moore, Sunny Sweeney and Greg Bates will play special concerts at the track to honor Shaver throughout the race weekend. Throughout the celebrations, Crown Royal would like to remind everyone to please drink responsibly.
 

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About Big Machine Label Group: At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group’s current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Reba and Martina McBride; Platinum sensations The Band Perry; Newly minted Gold-selling artist Brantley Gilbert; Chart-topping established acts Eli Young Band and Justin Moore, and newcomers Florida Georgia Line, Sunny Sweeney, Edens Edge, Ella Mae Bowen, Greg Bates and Thomas Rhett. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations. For more information, visit www.BigMachineRecords.com.

About Indianapolis Motor Speedway: The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world's largest single-day annual sporting event, since 1911 and also is the site of the Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard and the Red Bull Indianapolis GP. The NASCAR Nationwide Series and GRAND-AM Road Racing also will make their IMS debut with races in 2012. IMS is the world's largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, GRAND-AM Road Racing and MotoGP.

About Crown Royal: Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com. Crown Royal encourages all race fans to please drink responsibly.