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JUSTIN MOORE EARNS 10TH NO.1 HIT WITH
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Former Taco Bell team member turned Grammy Award winning recording artist Lil Nas X joins Taco Bell in pursuit of positive disruption for next generation of team members and fans
-- Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself - all things that Taco Bell stands for in its own way. Over the next several months, Taco Bell will "Live Nas," as Lil Nas lives Más.
As a cultural icon with an insider's perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of 'Chief Impact Officer,' a newly created honorary role that will allow him to collaborate on the brand experience from the inside out. In his first 60 days, Lil Nas X and Taco Bell are teaming up to offer an exclusive experience around the upcoming release of his album "Montero," launching Taco Bell's newest menu innovations, and most importantly, tapping into his history as a Taco Bell team member to help make the experience even more impactful.
"Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people," said Mark King, CEO of Taco Bell. "This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people."
Taco Bell isn't just about offering delicious, craveable food for its fans. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of leaders, and provides millions in scholarships and grants each year. As part of his new role, Lil Nas X will support the Taco Bell Foundation's mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions.
As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell's breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September. As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning. Taco Bell is creating even more anticipation for the first meal of the day with help from Lil Nas X, with continued fan engagement opportunities to be announced later this fall.
"Lil Nas X is one of the most important voices of this generation," said Jennifer Frommer, SVP Brand Partnerships & Commercial Sync at Columbia Records. "His expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I've had the pleasure of creating."
When reflecting on his time working as a team member at an Atlanta-area Taco Bell, Nas fondly credits learning lessons about developing a sense of responsibility while also building strong friendships along the way. Earlier this summer Lil Nas X reflected on his youth and paid homage to his old stomping grounds - Taco Bell - with the launch of the music video for his recent single, "Sun Goes Down."
Taco Bell has a long history and passion for supporting artists. Since 2006, Taco Bell and its Feed the BeatⓇ program has helped support nearly 2,000 artists/bands. Feed The BeatⓇ support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards, but it doesn't stop there. The program, which is celebrating its 15th anniversary this year, boosts exposure for artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing amplification through Taco Bell's social presence.
With more to come this fall, fans can stay up to date on all things Taco Bell on Facebook, Instagram, Taco Bell's Twitter, Taco Bell News' Twitter, TikTok and by subscribing to our YouTube channel.
Tickets on Sale Saturday, August 28 at 10 a.m. PT
Academy Award, Golden Globe and 12-time GRAMMY Award-winner superstar Lady Gaga today announced she will return to Park MGM in Las Vegas October 2021. Presented in partnership by MGM Resorts International and Live Nation, Lady Gaga will take the Park Theater stage for nine performances of her critically acclaimed LADY GAGA JAZZ & PIANO show. The shows will celebrate her forthcoming collaborative album with Tony Bennett, Love For Sale, which will be released on October 1 via Interscope and is available for pre-order here.
October 2021 Dates
Thursday, Oct. 14
Saturday, Oct. 16
Sunday, Oct. 17
Thursday, Oct. 21
Saturday, Oct. 23
Sunday, Oct. 24
Thursday, Oct. 28
Saturday, Oct. 30
Sunday, Oct. 31
Members of Lady Gaga's Little Monsters fan community will receive access to an exclusive presale beginning Tuesday, Aug. 24 at 10 a.m. PT. For more information, visit GagaVegas.com.
Citi® / AAdvantage® is the official presale credit card of the Lady Gaga's residency at Park Theater. As such, Citi / AAdvantage cardmembers will have access to purchase presale tickets beginning Wednesday, Aug. 25 at 10 a.m. PT through Citi Entertainment. For complete presale details visit www.citientertainment.com.
M life Rewards loyalty members, as well as Live Nation and Ticketmaster customers, will receive access to a presale beginning Friday, Aug. 27 at 10 a.m. PT. To join the M life Rewards program, or for more information, visit mlife.com.
Tickets starting at $90 (not including applicable service charges or fees) go on sale Saturday, Aug. 28 at 10 a.m. PT. A limited number of on-stage seating also will be available. Tickets can be purchased at all Ticketmaster outlets or online at ParkMGM.com, Ticketmaster.com or GagaVegas.com. This show will require fans to provide either proof of a negative COVID-19 test result within 72 hours of the event OR full vaccination for entry. More information can be found at parkmgm.com.
Multi-award-winning entertainer Lady Gaga is a one-of-a kind artist, performer and a trailblazer in beauty and fashion. She has amassed an outstanding 35 million global album sales, 42 billion streams and 321 million in song consumption, making her one of the best-selling musicians of all time. In 2008, Gaga released her first album The Fame swiftly followed by The Fame Monster (2009). Gaga then went on to release Born This Way (2011), ArtPop (2013), her collaborative album with Tony Bennett Cheek to Cheek (2014), Joanne (2016), A Star is Born (2018) and her sixth solo studio album Chromatica (2020). Chromatica marks Gaga's 6th consecutive #1 album on the Billboard 200 chart, making her the first female artist to do so over a ten-year period (2011-2020). In June 2021, Gaga celebrated the 10-year Anniversary of Born This Way with an album reissue Born This Way The Tenth Anniversary, that featured reimagined versions of her classic songs from prominent LGBTQIA+ musicians and advocates. Gaga recently announced her 8th studio album, Love For Sale, her second collaborative album with Tony Bennet set for release on October 1, 2021.
In October 2018, Gaga starred alongside Bradley Cooper in the Warner Brothers remake of the classic film, "A Star is Born." Her performance led her to an Oscar Nomination for Best Actress, a Golden Globe nomination for Best Performance by an Actress in a Motion Picture, a Critics' Choice Award and National Board of Review Award for Best Actress in a Motion Picture. Gaga also co-wrote, produced and performed the song "Shallow," for the film, for which she has won an Oscar, a Golden Globe and a Critics' Choice award for Best Original Song, as well as a British Academy Film Award for Best Original Music. Other credits include, the 2017 Pepsi Zero Sugar Super Bowl LI Half Time show which amassed 117.5 million viewers, her Netflix documentary Lady Gaga: Five Foot Two (2017), and American Horror Story: Hotel (2015), for which she won a Golden Globe for Best Actress in a Limited Series. Next up, Gaga will star in Ridley Scott's House of Gucci as Patrizia Reggiani, the ex-wife of Maurizio Gucci, who was tried and convicted of orchestrating his assassination set to hit theaters on November 24, 2021.
Lady Gaga is also an outspoken activist, philanthropist and supporter of many important issues including mental health, LGBTQ+ rights, HIV/AIDS awareness and body image issues. In 2012, she launched Born This Way Foundation, a non-profit organization dedicated to empowering youth, embracing differences, and inspiring kindness and bravery. Through the years, they've collected stories of kindness, bravery and resilience from young people all over the world, proving that kindness truly is the universal language. These stories have been collected, along with personal notes of empowerment from Lady Gaga, in her new book, "Channel Kindness: Stories of Kindness and Community," available now.
About Park MGM
Park MGM is the first smoke-free resort on The Strip, offering an intimate hotel experience on a grand scale. A partnership between MGM Resorts International and New York-based Sydell Group, Park MGM features 2,700 guest rooms and suites in addition to the Las Vegas extension of Sydell's NoMad features 293 well-appointed guest rooms and suites. The resort's remarkable culinary program features NoMad Bar; L.A. legend Roy Choi's Korean BBQ concept, Best Friend; Hogsalt Hospitality's renowned Bavette's Steakhouse; and the 40,000-square-foot vibrant Italian marketplace, Eataly, among other dining and cocktail experiences. Park Theater, the resort's entertainment destination, is the 5,200-seat venue home to special engagements by Lady Gaga, Bruno Mars, Aerosmith and other top entertainers. Park MGM also is home to the unique nightlife concept from LA-based Houston Hospitality, On The Record. Park MGM and NoMad Las Vegas are located in the heart of The Strip, next to the entertainment and dining neighborhood created by The Park and the 20,000-seat T-Mobile Arena. Park MGM and NoMad Las Vegas are operated by MGM Resorts International (NYSE: MGM). For more information and reservations, visit ParkMGM.com, call toll-free at 888-529-4828, or find us on Instagram, Facebook and Twitter.
About Live Nation Las Vegas
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. Live Nation Las Vegas produces residency shows from Lady Gaga, Aerosmith and Bruno Mars at Park Theater at Park MGM; Santana at House of Blues; Usher, Sting, Keith Urban, Reba, Brooks & Dunn, Rod Stewart and Mariah Carey at The Colosseum at Caesars Palace; Earth, Wind & Fire, Styx, Chicago, ZZ TOP and Adam Lambert at The Venetian Theatre at The Venetian Resort Las Vegas; and KISS, Backstreet Boys, Shania Twain, Kelly Clarkson, Christina Aguilera, Gwen Stefani and Scorpions at Zappos Theater at Planet Hollywood Resort & Casino. Live Nation Las Vegas also brings other world-famous artists to many of the city's other premier concert venues including Allegiant Stadium, T-Mobile Arena, MGM Grand Garden Arena, Michelob ULTRA Arena, Downtown Las Vegas Events Center and more. For additional information, visit www.livenationentertainment.com. Find Live Nation Las Vegas on Facebook, Instagram and follow us on Twitter.
SOURCE Live Nation