Budweiser Joins Forces with Chris Stapleton and Folds of Honor to Deliver Up to $1 Million in Scholarships to Military Families during Fourth of July Concert at Fort Bragg Military Post
A portion of each Budweiser sold this week will be donated to Folds of Honor to salute America's real heroes and celebrate the beer's "America is in Your Hands" movement
Last month, Budweiser kicked off the summer by proudly inscribing "America" on the front of its cans and bottles. Now, to celebrate one of the most patriotic weekends of the year, the brand is bringing country superstar Chris Stapleton to the most populated military post in the country and will be donating up to $1 million in educational support to the spouses and children of fallen and disabled service members.This year's Fourth of July celebration at North Carolina's Fort Bragg will culminate in a show-stopping performance from Chris Stapleton, CMA's 2015 New Artist of the Year, in front of 40,000 service members, their families and members of the Fort Bragg community. Budweiser and Chris Stapleton will present a donation to Folds of Honor, the amount of which will be determined by America itself. Budweiser's donation will come from a portion of the total nationwide sales of America cans and bottles in the week leading up to Fourth of July (6/27-7/4) -- up to $1 million total.
"As a beer brewed by Americans since 1876, Budweiser recognizes and celebrates those who have fought for the liberties and freedom of this great nation," said Ricardo Marques, vice president, Budweiser. "We're continually inspired by the work that our partners at Folds of Honor do every day in providing scholarships to the families of fallen heroes, and we're looking forward to toasting to those who deserve it most: America's service members and their families."
In addition to Chris Stapleton, Fort Bragg's Fourth of July celebration will include performances from Cheap Trick, Natalie Stovall and The Drive. The day before, on July 3, Fort Bragg will host the first-ever Major League Baseball game to be played on a military base. The Miami Marlins will go head-to-head with the Atlanta Braves, bringing one of America's favorite pastimes to the service members of Fort Bragg just in time for Independence Day.
For more information, check out Budweiser on Twitter, Instagram and Facebook.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About Fort Bragg
Fort Bragg, known as the "Home of the Airborne and Special Operations Forces," is the most populated military installation in the United States. Fort Bragg is home to the Army's Global Response Force, which provides strategic military capabilities globally in defense of our nation's security interests. The installation is virtually a city in itself, consisting of nearly 250,00 service members, families, DOD civilians, and retirees; encompassing an area of almost 500 square miles, with an annual impact of $9.8 billion to the local economy.
- Fort Bragg is the Army's flagship power projection platform that provides world-class support to America's Airborne and Special Operations warriors and their Families.
- If Fort Bragg were a city, Fort Bragg, with the surrounding community, would constitute the fifth largest city in North Carolina.
- Fort Bragg is virtually a city in itself, consisting of more than 250,000 people, encompassing an area of almost 500 square miles, with an annual impact of $9.8 billion to the local economy.
Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled while on active duty in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard who served three tours of duty in Iraq, Folds of Honor is proud to have awarded more than 10,000 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than 2,500 in 2015 alone. For more information or to donate in support of a Folds of Honor scholarship, visit www.foldsofhonor.org.